--- title: Blog | Press Releases description: Blog --- [![Cognition_logo_white_RGB-1](https://blog.cognitionhq.com/hs-fs/hubfs/Cognition_logo_white_RGB-1.png?width=225&height=76&name=Cognition_logo_white_RGB-1.png)](https://www.cognitionhq.com/) [Get in touch](https://www.cognitionhq.com/get-in-touch) ▼ ENG ESP POR - [Services](https://www.cognitionhq.com/#How%20we%20do%20it) - [Clients](https://blog.cognitionhq.com/case-studies) - [News](http://www.cognitionhq.com/content-hub) - [Careers](https://blog.cognitionhq.com/we-are-hiring/we-are-hiring) - [Who we are](http://www.cognitionhq.com/about-us) [Get in touch](https://www.cognitionhq.com/get-in-touch) ▼ ENG ESP POR # Blog ## Blog Latest Blog on products, people and partners [Intelligent Automation](https://blog.cognitionhq.com/blog/tag/intelligent-automation) | [Intelligent Automation Collective](https://blog.cognitionhq.com/blog/tag/intelligent-automation-collective) ### [Intelligent Automation Collective launches IA Guide Book](https://blog.cognitionhq.com/blog/intelligent-automation-collective-launches-ia-guide-book) [Read](https://blog.cognitionhq.com/blog/intelligent-automation-collective-launches-ia-guide-book) Press Releases | 1 mins read The potential of smart automation has soared as the result of advances in core AI technologies and the availability of vast, affordable computing power on demand via the cloud. It is transforming the way all kinds of organisations capture information, manage processes and deliver services. ### [NICE sets new robo-ethical standard using Emergence ETA framework](https://blog.cognitionhq.com/blog/nice-sets-new-robo-ethical-standard-using-emergence-eta-framework) [Read](https://blog.cognitionhq.com/blog/nice-sets-new-robo-ethical-standard-using-emergence-eta-framework) Press Releases | 0 mins read A first in the robotics industry, NICE's five guiding ethical principles demonstrate commitment to ensuring responsible robot-human dynamics in the workplace ### [Emergence expands AI-powered transformation capabilities with XpertRule partnership](https://blog.cognitionhq.com/blog/emergence-expands-ai-powered-transformation-capabilities-with-xpertrule-partnership) [Read](https://blog.cognitionhq.com/blog/emergence-expands-ai-powered-transformation-capabilities-with-xpertrule-partnership) Press Releases | 2 mins read 1 July 2021, London, UK: Management consulting firm Emergence Partners today announces a partnership with UK tech firm XpertRule and the expansion of their AI-powered digital transformation toolkit, which sees businesses accelerate and de-risk change, improvement and automation opportunities through the use of AI tools. ### [What is decision engineering and why does it matter?](https://blog.cognitionhq.com/blog/what-is-decision-engineering-and-why-does-it-matter) [Read](https://blog.cognitionhq.com/blog/what-is-decision-engineering-and-why-does-it-matter) Press Releases | 3 mins read Decision automation is widely considered to be the engine room for Intelligent Automation. It involves the automation of corporate decision making, policies and customer interactions. This capability can drive complex customer facing processes such as selling and technical support. Decision engineering is the process of . ### [How to automate business processes with new clarity: David Poole in Enterprise Times](https://blog.cognitionhq.com/blog/how-to-automate-business-processes-with-new-clarity-david-poole-in-enterprise-times) [Read](https://blog.cognitionhq.com/blog/how-to-automate-business-processes-with-new-clarity-david-poole-in-enterprise-times) Press Releases | 0 mins read Large-scale automation projects fail at a frankly astonishing rate. More often than not, this is due to a lack of clarity and accuracy around exactly what (or what not) to automate. ### [Emergence Partners launches AI-powered Profit Finder](https://blog.cognitionhq.com/blog/emergence-partners-launches-ai-powered-profit-finder) [Read](https://blog.cognitionhq.com/blog/emergence-partners-launches-ai-powered-profit-finder) Press Releases | 2 mins read 4 May 2021, London, UK: Emergence Partners today announces the launch of PROFIT FINDER, a new product which gives businesses a fast and effective way to reduce costs and increase revenues. ### [Emergence CEO David Poole talks transformation mining with TechBullion](https://blog.cognitionhq.com/blog/emergence-ceo-david-poole-talks-transformation-mining-with-techbullion) [Read](https://blog.cognitionhq.com/blog/emergence-ceo-david-poole-talks-transformation-mining-with-techbullion) Press Releases | 0 mins read We recently announced Digital Transformation Mining (DTM), our unique joint venture with KYP.ai which allows businesses to assess transformational automation opportunities faster and more accurately than ever before. ### [Emergence Partners And KYP.ai Create The First AI-Powered Transformation Mining Tool](https://blog.cognitionhq.com/blog/emergence-partners-and-kyp-ai-create-the-first-ai-powered-transformation-mining-tool) [Read](https://blog.cognitionhq.com/blog/emergence-partners-and-kyp-ai-create-the-first-ai-powered-transformation-mining-tool) Press Releases | 2 mins read The proposition, named Digital Transformation Mining (DTM), will for the first time allow customers to quickly and accurately assess organisation, process and application usage data simultaneously and pinpoint areas for automation and improvement. ### [Why businesses must slay the sacred ‘proof of concept’ to adopt digital transformation](https://blog.cognitionhq.com/blog/why-businesses-must-slay-the-sacred-cow-of-proof-of-concept-to-adopt-digital-transformation) [Read](https://blog.cognitionhq.com/blog/why-businesses-must-slay-the-sacred-cow-of-proof-of-concept-to-adopt-digital-transformation) Press Releases | 0 mins read If the Coronavirus outbreak has taught business leaders across industries anything so far, it’s that embracing technology should be a huge part of any business’ plans. This doesn’t mean welcoming new tools hurriedly, uncritically and with open arms; but diagnosing your opportunities and pain points and defining a technol. 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