--- title: Emergence expands AI-powered transformation capabilities with XpertRule partnership description: Emergence expands AI-powered transformation capabilities with XpertRule partnership image: https://blog.cognitionhq.com/hubfs/pexels-pavel-danilyuk-8438944.jpg --- [![Cognition_logo_white_RGB-1](https://blog.cognitionhq.com/hs-fs/hubfs/Cognition_logo_white_RGB-1.png?width=225&height=76&name=Cognition_logo_white_RGB-1.png)](https://www.cognitionhq.com/) [Get in touch](https://www.cognitionhq.com/get-in-touch) ▼ ENG ESP POR - [Services](https://www.cognitionhq.com/#How%20we%20do%20it) - [Clients](https://blog.cognitionhq.com/case-studies) - [News](http://www.cognitionhq.com/content-hub) - [Careers](https://blog.cognitionhq.com/we-are-hiring/we-are-hiring) - [Who we are](http://www.cognitionhq.com/about-us) [Get in touch](https://www.cognitionhq.com/get-in-touch) ▼ ENG ESP POR # Emergence expands AI-powered transformation capabilities with XpertRule partnership [Back to Blog](https://blog.cognitionhq.com/blog) by Press Releases | 2 mins read **1 July 2021, London, UK**: Management consulting firm Emergence Partners today announces a partnership with UK tech firm [XpertRule](https://xpertrule.com/) and the expansion of their AI-powered digital transformation toolkit, which sees businesses accelerate and de-risk change, improvement and automation opportunities through the use of AI tools. *Decision Maker*, the new proposition created by the partnership, will combine the Emergence methodology for pinpointing opportunities for automation and digital decision-making, alongside [XpertRule’s Viabl.ai platform](https://xpertrule.com/platform/) and associated Decision Mining Methodology to mine, digitally capture, replicate and share human expertise and allow the automation of complex decision-making processes. Together the product will accelerate a business on their tech improvement programme and deliver cost reductions, increase revenues and improved customer experience. The product addresses the problem faced by many businesses with intricate processes and customer service requirements that have until now, had to rely on a relatively small pool of skilled agents to resolve the most complex cases – leading to slower response times, multiple hand-offs and ultimately a poor experience for the customer, resulting in higher-than necessary customer churn. *Decision Maker* moves complex decisions, like approvals, underwriting, churn propensity or credit ratings from the back office, to the front office, speeding up processes and improving customer experience. With *Decision Maker* businesses will have a consistent, automated customer service desk able to handle the most complex cases, quickly and effectively and within any regulatory or compliance frameworks.  With seamless access to 360-degree view of a customer and the ability to have rich and deep customer engagement, *Decision Maker* will empower all agents to deliver best-in-class service to customers, as well as allow the seamless up-sell and cross-sell of products and services. *Decision Maker* will join Profit Finder launched in April, in the digital transformation suite of products and services being offered by Emergence for businesses that need fast, effective, and in-flight ways to reduce costs and increase revenues through the smart deployment of tech. David Poole, CEO, Emergence Partners says: “we’re developing an eco-system that makes sense of the vast and varied opportunities for advanced tech deployment available to businesses – piecing it all together in a way that makes the OneOffice concept, a reality.  We’re deliberately partnering with companies that are leading the charge on intelligent automation and using tech to power tech transformation is just one more way in which we are challenging the traditional consultancy model. *Decision Maker*, along with all our products and services are being created to deliver faster, smarter and highly effective ways for businesses deliver their vision.” Emergence is a unique and different type of technology consulting firm,” adds Alex Bentley, Chief Revenue Officer at XpertRule. “We share a common vision for pushing the boundaries of intelligent automation. One that goes beyond the automation of simple transactions and repetitive tasks. They understand and see the potential of decision-powered conversational AI and want to help us bring it to a broader audience. Together, we are looking to automate human decision-making at the highest level." Phil Fersht, CEO and Chief Analyst of Global Research Company HFS said: “this is an interesting expansion of the Emergence eco-system of AI-powered products and services. Giving businesses the ability to automate complex processes that previously relied on human decision-making, standardising a quality customer experience while also automating the opportunity for additional sales is a potential game-changer. We would rank *Decision Maker* as a very high consideration tool for any business looking to bring in automation without any negative impact to the customer experience.” For more information please visit Decision Maker or contact info@emergencehq.com. **About XpertRule (XR)** XpertRule is a leading software developer and provider of intelligent automation solutions, which incorporate multiple AI capabilities to streamline and enhance the decision-making process. Founded by AI pioneers and visionaries, the company’s Viabl.ai software makes it easy to automate complex decisions and customer interactions through conversational AI digital decision-making. XpertRule’s customers have used Viabl.ai at scale in many sectors including financial services, manufacturing, utilities, telecommunications, and public sector. The company’s goal is to deliver on the promise of intelligent automation. To learn more visit [www.xpertrule.com](http://www.xpertrule.com/). ## Further Reading ### [What is decision engineering and why does it matter?](https://blog.cognitionhq.com/blog/what-is-decision-engineering-and-why-does-it-matter) [Read](https://blog.cognitionhq.com/blog/what-is-decision-engineering-and-why-does-it-matter) Press Releases | 3 mins read Decision automation is widely considered to be the engine room for Intelligent Automation. It involves the automation of corporate decision making, policies and customer interactions. This capability can drive complex customer facing processes such as selling and technical support. Decision engineering is the process of . ### [Emergence Partners And KYP.ai Create The First AI-Powered Transformation Mining Tool](https://blog.cognitionhq.com/blog/emergence-partners-and-kyp-ai-create-the-first-ai-powered-transformation-mining-tool) [Read](https://blog.cognitionhq.com/blog/emergence-partners-and-kyp-ai-create-the-first-ai-powered-transformation-mining-tool) Press Releases | 2 mins read The proposition, named Digital Transformation Mining (DTM), will for the first time allow customers to quickly and accurately assess organisation, process and application usage data simultaneously and pinpoint areas for automation and improvement. ### [Emergence CEO David Poole talks transformation mining with TechBullion](https://blog.cognitionhq.com/blog/emergence-ceo-david-poole-talks-transformation-mining-with-techbullion) [Read](https://blog.cognitionhq.com/blog/emergence-ceo-david-poole-talks-transformation-mining-with-techbullion) Press Releases | 0 mins read We recently announced Digital Transformation Mining (DTM), our unique joint venture with KYP.ai which allows businesses to assess transformational automation opportunities faster and more accurately than ever before. [AI](https://blog.cognitionhq.com/blog/tag/ai) | [Automation](https://blog.cognitionhq.com/blog/tag/automation) | [Business Resilience](https://blog.cognitionhq.com/blog/tag/business-resilience) ### [Don't Miss Out: Unlocking HR's Hidden Potential](https://blog.cognitionhq.com/blog/unlocking-hrs-hidden-potential) [Read](https://blog.cognitionhq.com/blog/unlocking-hrs-hidden-potential) Katie Gibbs | 2 mins read HR is often overlooked when it comes to investing in opportunities to optimise ways of working. Here's how automating the Hire to Retire Process will make you stand out from the crowd, improve your employee experience and the business case for doing so. Trust us, you won't regret it! 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