--- title: Redesigning the tech landscape with Reach PLC description: Redesigning the tech landscape with Reach PLC image: https://blog.cognitionhq.com/hubfs/Reach-PLC-Blue-on-Yellow-300dpi-compressor-1024x539.jpeg --- [![Cognition_logo_white_RGB-1](https://blog.cognitionhq.com/hs-fs/hubfs/Cognition_logo_white_RGB-1.png?width=225&height=76&name=Cognition_logo_white_RGB-1.png)](https://www.cognitionhq.com/) [Get in touch](https://www.cognitionhq.com/get-in-touch) ▼ ENG ESP POR - [Services](https://www.cognitionhq.com/#How%20we%20do%20it) - [Clients](https://blog.cognitionhq.com/case-studies) - [News](http://www.cognitionhq.com/content-hub) - [Careers](https://blog.cognitionhq.com/we-are-hiring/we-are-hiring) - [Who we are](http://www.cognitionhq.com/about-us) [Get in touch](https://www.cognitionhq.com/get-in-touch) ▼ ENG ESP POR # Redesigning the tech landscape with Reach PLC [Back to Blog](https://blog.cognitionhq.com/blog) by Case Studies | 1 mins read At the start of 2021, Reach PLC were looking to better align their product team and customer departments in order to improve their readership experience and expansion. The company was presiding over duplicated systems and an overload of products; in short, they needed a holistic and objective overview to understand where and how they could optimise their tech strategy in service of the customer experience. **What we did** Emergence undertook a deep-dive review of Reach's product and tech landscape, with an immersive five-week long consultation programme which included: - User experience assessment via staff and leadership team surveys and interviews - Art of the Possible workshops with key stakeholders - Diagnosis of key areas of overlap and tension within the product and customer departments. **Outcomes** We co-created a vision for what an amazing user experience would look like for customers and employees, and provided Reach with a report and an action plan to achieve it, which included: - Addressing gaps and overlap to streamline the tech landscape - Redesigning processes to optimise ways of working - Identifying opportunities for automation - Engaging employees in tech strategy > Emergence really helped us think through the tech landscape as one team, which we'd just never done before. > - Maureen Mcdonagh, Chief Customer Officer at Reach **The Emergence difference** Our team worked across multiple teams and disciplines to provide holistic insights and guidance to the leadership team, with our recommendations spanning across UX, engineering, workflow design and data. Crucially, we worked closely with a variety of Reach team members to understand their long-term ambitions and tailor our recommendations toward those goals. [Get in touch](https://www.cognitionhq.com/get-in-touch) to kickstart your own Tech Diagnostic with Cognition. ## Further Reading [AI](https://blog.cognitionhq.com/blog/tag/ai) | [Pharma](https://blog.cognitionhq.com/blog/tag/pharma) ### [How automation and AI are revolutionising Pharma](https://blog.cognitionhq.com/blog/how-automation-and-ai-are-revolutionising-pharma) [Read](https://blog.cognitionhq.com/blog/how-automation-and-ai-are-revolutionising-pharma) David Poole | 3 mins read Cognition Exec Chairman David Poole says that technology is transforming the pharmaceutical industry ### [Why businesses must slay the sacred ‘proof of concept’ to adopt digital transformation](https://blog.cognitionhq.com/blog/why-businesses-must-slay-the-sacred-cow-of-proof-of-concept-to-adopt-digital-transformation) [Read](https://blog.cognitionhq.com/blog/why-businesses-must-slay-the-sacred-cow-of-proof-of-concept-to-adopt-digital-transformation) Press Releases | 0 mins read If the Coronavirus outbreak has taught business leaders across industries anything so far, it’s that embracing technology should be a huge part of any business’ plans. This doesn’t mean welcoming new tools hurriedly, uncritically and with open arms; but diagnosing your opportunities and pain points and defining a technol. ### ["Business people don't need to understand how the algorithm works - just what it can do." AI strategist Andrew Burgess offers a dose of reality on TechKnow](https://blog.cognitionhq.com/blog/business-people-dont-need-to-understand-how-the-algorithm-works-just-what-it-can-do-ai-strategist-andrew-burgess-offers-a-dose-of-reality-on-techknow) [Read](https://blog.cognitionhq.com/blog/business-people-dont-need-to-understand-how-the-algorithm-works-just-what-it-can-do-ai-strategist-andrew-burgess-offers-a-dose-of-reality-on-techknow) Joy Poole | 1 mins read When it comes to Artificial Intelligence, our understanding of the technology has often been at odds with the reality of what it is capable of. This has resulted in a lack of wildly successful use cases. Recent research from IDC found that half of AI projects fail for one in four companies on average, with “unrealistic e. ### [We’re about to see an automation rush - but first there is groundwork to be laid](https://blog.cognitionhq.com/blog/were-about-to-see-an-automation-rush-but-first-there-is-groundwork-to-be-laid) [Read](https://blog.cognitionhq.com/blog/were-about-to-see-an-automation-rush-but-first-there-is-groundwork-to-be-laid) James Hall | 1 mins read Automation adoption is about to accelerate, but success is far from guaranteed. With economic recovery at stake, businesses risk making the same short-termist mistakes that have seen automation investments fail to succeed at scale over the past decade. Before rushing into quick fixes, business leaders should remember the. 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