--- title: Blog | David Poole description: Blog --- [![Cognition_logo_white_RGB-1](https://blog.cognitionhq.com/hs-fs/hubfs/Cognition_logo_white_RGB-1.png?width=225&height=76&name=Cognition_logo_white_RGB-1.png)](https://www.cognitionhq.com/) [Get in touch](https://www.cognitionhq.com/get-in-touch) ▼ ENG ESP POR - [Services](https://www.cognitionhq.com/#How%20we%20do%20it) - [Clients](https://blog.cognitionhq.com/case-studies) - [News](http://www.cognitionhq.com/content-hub) - [Careers](https://blog.cognitionhq.com/we-are-hiring/we-are-hiring) - [Who we are](http://www.cognitionhq.com/about-us) [Get in touch](https://www.cognitionhq.com/get-in-touch) ▼ ENG ESP POR # Blog ## Blog Latest Blog on products, people and partners [Automation](https://blog.cognitionhq.com/blog/tag/automation) | [Trust administration](https://blog.cognitionhq.com/blog/tag/trust-administration) ### [In Technology we Trust](https://blog.cognitionhq.com/blog/in-technology-we-trust) [Read](https://blog.cognitionhq.com/blog/in-technology-we-trust) David Poole | 2 mins read Automation is helping trust administrators to deliver a much more effective service for their clients in an increasingly competitive world, says David Poole, Executive Chairman of Cognition. [AI](https://blog.cognitionhq.com/blog/tag/ai) | [Pharma](https://blog.cognitionhq.com/blog/tag/pharma) ### [How automation and AI are revolutionising Pharma](https://blog.cognitionhq.com/blog/how-automation-and-ai-are-revolutionising-pharma) [Read](https://blog.cognitionhq.com/blog/how-automation-and-ai-are-revolutionising-pharma) David Poole | 3 mins read Cognition Exec Chairman David Poole says that technology is transforming the pharmaceutical industry [News](https://blog.cognitionhq.com/blog/tag/news) | [Events](https://blog.cognitionhq.com/blog/tag/events) | [GBS](https://blog.cognitionhq.com/blog/tag/gbs) | [Shared Services](https://blog.cognitionhq.com/blog/tag/shared-services) ### [Taking people with you](https://blog.cognitionhq.com/blog/taking-people-with-you) [Read](https://blog.cognitionhq.com/blog/taking-people-with-you) David Poole | 2 mins read GBS has bold ambitions for digital transformation but organizations are missing a trick if they don’t take a people-centric approach.Cognition’s Exec Chairman David Poole writes from SSOW in Lisbon. ### [Scalable learning vs Scalable efficiency](https://blog.cognitionhq.com/blog/scalable-learning-vs-scalable-efficiency) [Read](https://blog.cognitionhq.com/blog/scalable-learning-vs-scalable-efficiency) David Poole | 3 mins read Automation is shaping virtually every institution on the planet, from small and medium sized enterprises right through to government organizations. But its success or failure will in large part be driven by the mindsets adopted by business leaders. ### [How to spend your IT budget effectively in 2023  ](https://blog.cognitionhq.com/blog/how-to-spend-your-it-budget-effectively-in-2023) [Read](https://blog.cognitionhq.com/blog/how-to-spend-your-it-budget-effectively-in-2023) David Poole | 3 mins read Emergence Exec Chairman, David Poole shares how to stay focused as IT budgets increase in 2023. ### [Business Thrival Guide 2022: Tools & Intelligent Automation](https://blog.cognitionhq.com/blog/business-thrival-guide-2022-tools-intelligent-automation) [Read](https://blog.cognitionhq.com/blog/business-thrival-guide-2022-tools-intelligent-automation) David Poole | 2 mins read At our recent WhatNext? roundtable we asked business leaders to share the biggest challenges they’re currently facing in delivering what we call profound transformation – the seismic change to a business that delivers immediate and long-term impact - and despite no shortage of news, information and vendor-led hype, the s. ### [The five pitfalls of Automation in the service-desk sector](https://blog.cognitionhq.com/blog/the-five-pitfalls-of-automation-in-the-service-desk-sector) [Read](https://blog.cognitionhq.com/blog/the-five-pitfalls-of-automation-in-the-service-desk-sector) David Poole | 3 mins read First mistake: Starting with the Technology Transformation and change is hardly ever about the technology. In fact I would say that the choice of technology should be somewhere towards the end of strategic decision making. Perhaps that makes me a fox in the hen-house talking to service desk professionals? ### [2022 Profound Transformation Guide](https://blog.cognitionhq.com/blog/2022-profound-transformation-guide) [Read](https://blog.cognitionhq.com/blog/2022-profound-transformation-guide) David Poole | 0 mins read Earlier this month we hosted a real-world roundtable discussion with senior execs to debate "WhatNext?" and the role of technology in delivering what we call profound transformation – the kind of seismic change in business that allows you to leap-frog your competitors and exceed the expectations of your people, partners,. ### [The road to customer service utopia is paved with digital decision-making](https://blog.cognitionhq.com/blog/the-road-to-customer-service-utopia-is-paved-with-digital-decision-making) [Read](https://blog.cognitionhq.com/blog/the-road-to-customer-service-utopia-is-paved-with-digital-decision-making) David Poole | 2 mins read Recently I received a text from my telephone company telling me to call them and quote a reference number. The wild goose chase that came next felt inevitable. [1](https://blog.cognitionhq.com/blog/author/davidemergencehq-com/page/1) [2](https://blog.cognitionhq.com/blog/author/davidemergencehq-com/page/2) [3](https://blog.cognitionhq.com/blog/author/davidemergencehq-com/page/3) [❯](https://blog.cognitionhq.com/blog/author/davidemergencehq-com/page/2) [![Cognition](https://blog.cognitionhq.com/hs-fs/hubfs/Cognition_Final%20logosRGBPNGCognition_logo_white_RGB.png?width=250&name=Cognition_Final%20logosRGBPNGCognition_logo_white_RGB.png)](https://blog.cognitionhq.com/) - [About Us](http://www.cognitionhq.com/about-us) - [Services](https://www.cognitionhq.com/#How%20we%20do%20it) - [Clients](https://blog.cognitionhq.com/case-studies) - [News](http://www.cognitionhq.com/content-hub) - [Careers](https://blog.cognitionhq.com/we-are-hiring/we-are-hiring) - [Privacy Policy](http://www.cognitionhq.com/privacy-policy) UK 1 Old Queen Street, London, England --- USA 429 Lenox Ave., Miami Beach, Florida --- Argentina Av. del Libertador 6680, Buenos Aires --- Brasil Av. Brg. Faria Lima, 1811 -Jardim Paulistano, São Paulo - SP,01452-001