---
title: Marketplace Assessment Case Study
description: Cognism helped Williams Lea optimise their offshore presentation services team through a thorough marketplace assessment.
image: https://blog.cognitionhq.com/hubfs/markus-spiske-gcgves5H_Ac-unsplash-1024x683.jpg
---

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# Marketplace Assessment Case Study

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![williams-lea](https://blog.cognitionhq.com/hs-fs/hubfs/williams-lea.png?width=220&height=80&name=williams-lea.png)

**"Cognition were critical in supporting us to set our Automation Centre of Excellence up for success – without them we would have missed key components such as the required governance model and change management to deliver long-term results and ongoing value to the business.**”

**MARK CRIPPS  
HEAD OF AUTOMATION  
@ WILLIAMS LEA**

## The Brief

Williams Lea wanted a ready-made automated presentation tool to optimise their offshore presentation services team - but didn’t know where to start. 

## What we did

We ran a five-week assessment of leading vendors to provide a comparative assessment that: 

- Identified and documented user requirements. 
- Determined the usage and value-add of existing in-house tools.
- Assessed the suitability of market-leading vendors with automated presentation solutions. 
- Determined the business case for each solution. 
- Provided a detailed report with our findings and recommendations.

## What was the outcome

We determined that:

- None of the market-leading vendors had mature solutions to deliver against Williams Lea's requirements.
- Most of the requirements were already met with in-house tools.
- Automating eight core processes within presentation services would deliver significant optimisation.

 

## The Cognition Difference

Because we are independent and pride ourselves on being a trusted advisor to our clients, we were able to:

- Cut through the marketing spiel to comprehensively assess vendor capabilities and features. 
- Determine that the best solution was the one already being used. 
- Identify additional opportunities to further optimise the team and remove non-billable tasks.

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