---
title: Marketplace Assessment Case Study
description: Cognition helped VoucherCodes consolidate their CMS to provide a better user experience, then pinpoint and negotiate the best Loyalty Solution for them.
image: https://blog.cognitionhq.com/hubfs/markus-spiske-gcgves5H_Ac-unsplash-1024x683.jpg
---

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# Marketplace Assessment Case Study

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![VoucherCodes](https://blog.cognitionhq.com/hs-fs/hubfs/VoucherCodes.png?width=220&height=80&name=VoucherCodes.png)

**"O**ff the back of several successful tech transformation projects, we’ve been working with Cognition on determining our CMS strategy.  What they’ve delivered has been challenging and enlightening and the fact that we've now got an agreed approach on how we can improve content tools going forward is amazing.  We wouldn’t have got here without them!”

Moji Oshisanya  
Director of Operations  
@ Vouchercodes

## The Brief

VoucherCodes wanted a best-in-class out-the-box CMS and loyalty solution to support and enable their growth strategy. 

## What we did

We ran a five-week assessment of leading vendors for both CMS and loyalty solutions to provide a comparative assessment that: 

- Identified and documented crucial user requirements. 
- Mapped the client's current CMS and loyalty solutions.
- Identified and assessed the suitability of market-leading vendors.
- Determined the business case for each solution.
- Provided two detailed reports with our findings and recommendations. 

## What was the outcome

We determined that:

- The market-leading CMS vendors weren’t mature or flexible enough to replace VoucherCodes' in-house CMS.
- VoucherCodes could consolidate their CMS to provide a better user experience.
- They needed a loyalty solution that would give them the edge over competitors. 
- An AI-powered loyalty solution would best meet their requirements and give them the greatest competitive advantage.

## The Cognition Difference

Because we are independent and pride ourselves on being a trusted advisor to our clients, we were able to:

- Cut through the marketing spiel to comprehensively assess vendor capabilities and features. 
- Determine that the best CMS solution was the one already being used. 
- Identify opportunities to optimise the existing CMS. 
- Pinpoint the best Loyalty Solution for them and negotiate the best deal on their behalf. 

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