--- title: Blog | GBS description: GBS | Blog --- [![Cognition_logo_white_RGB-1](https://blog.cognitionhq.com/hs-fs/hubfs/Cognition_logo_white_RGB-1.png?width=225&height=76&name=Cognition_logo_white_RGB-1.png)](https://www.cognitionhq.com/) [Get in touch](https://www.cognitionhq.com/get-in-touch) ▼ ENG ESP POR - [Services](https://www.cognitionhq.com/#How%20we%20do%20it) - [Clients](https://blog.cognitionhq.com/case-studies) - [News](http://www.cognitionhq.com/content-hub) - [Careers](https://blog.cognitionhq.com/we-are-hiring/we-are-hiring) - [Who we are](http://www.cognitionhq.com/about-us) [Get in touch](https://www.cognitionhq.com/get-in-touch) ▼ ENG ESP POR # Blog ## Blog Latest Blog on products, people and partners [News](https://blog.cognitionhq.com/blog/tag/news) | [Events](https://blog.cognitionhq.com/blog/tag/events) | [GBS](https://blog.cognitionhq.com/blog/tag/gbs) | [Shared Services](https://blog.cognitionhq.com/blog/tag/shared-services) ### [Taking people with you](https://blog.cognitionhq.com/blog/taking-people-with-you) [Read](https://blog.cognitionhq.com/blog/taking-people-with-you) David Poole | 2 mins read GBS has bold ambitions for digital transformation but organizations are missing a trick if they don’t take a people-centric approach.Cognition’s Exec Chairman David Poole writes from SSOW in Lisbon. [1](https://blog.cognitionhq.com/blog/tag/gbs/page/1) [![Cognition](https://blog.cognitionhq.com/hs-fs/hubfs/Cognition_Final%20logosRGBPNGCognition_logo_white_RGB.png?width=250&name=Cognition_Final%20logosRGBPNGCognition_logo_white_RGB.png)](https://blog.cognitionhq.com/) - [About Us](http://www.cognitionhq.com/about-us) - [Services](https://www.cognitionhq.com/#How%20we%20do%20it) - [Clients](https://blog.cognitionhq.com/case-studies) - [News](http://www.cognitionhq.com/content-hub) - [Careers](https://blog.cognitionhq.com/we-are-hiring/we-are-hiring) - [Privacy Policy](http://www.cognitionhq.com/privacy-policy) UK 1 Old Queen Street, London, England --- USA 429 Lenox Ave., Miami Beach, Florida --- Argentina Av. del Libertador 6680, Buenos Aires --- Brasil Av. Brg. Faria Lima, 1811 -Jardim Paulistano, São Paulo - SP,01452-001