--- title: Katie Gibbs on ethical AI design at Big Data London description: Catch up on Head of Consulting Katie Gibbs' Big Data London 2020 keynote. image: https://blog.cognitionhq.com/hubfs/big-data-london-intelligence-bdl-report-2019-1024x584.jpg --- [![Cognition_logo_white_RGB-1](https://blog.cognitionhq.com/hs-fs/hubfs/Cognition_logo_white_RGB-1.png?width=225&height=76&name=Cognition_logo_white_RGB-1.png)](https://www.cognitionhq.com/) [Get in touch](https://www.cognitionhq.com/get-in-touch) ▼ ENG ESP POR - [Services](https://www.cognitionhq.com/#How%20we%20do%20it) - [Clients](https://blog.cognitionhq.com/case-studies) - [News](http://www.cognitionhq.com/content-hub) - [Careers](https://blog.cognitionhq.com/we-are-hiring/we-are-hiring) - [Who we are](http://www.cognitionhq.com/about-us) [Get in touch](https://www.cognitionhq.com/get-in-touch) ▼ ENG ESP POR # Katie Gibbs on ethical AI design at Big Data London [Back to Blog](https://blog.cognitionhq.com/blog) by Katie Gibbs | 0 mins read Catch up on Head of Consulting Katie Gibbs' Big Data London 2020 keynote, breaking down a year of algorithmic controversies and offering tips on how to improve the ethics of machine learning projects. \[embed\]https://www.youtube.com/watch?v=RBLrxKgY5G0&t=612s\[/embed\] ## Further Reading ### [Resilience perspectives post-2021: an Emergence report](https://blog.cognitionhq.com/blog/resilience-perspectives-post-2021-an-emergence-report) [Read](https://blog.cognitionhq.com/blog/resilience-perspectives-post-2021-an-emergence-report) Reports | 0 mins read As we welcome a new year, energised with the expectation of vaccines eradicating the threat of Covid-19 globally, it is worth looking back at the year and exploring how industries were affected by it and just how differently they responded. [Digital Transformation](https://blog.cognitionhq.com/blog/tag/digital-transformation) | [Cognition Compass](https://blog.cognitionhq.com/blog/tag/cognition-compass) ### [All change please.](https://blog.cognitionhq.com/blog/all-change-please) [Read](https://blog.cognitionhq.com/blog/all-change-please) Katie Gibbs | 3 mins read Blending technology with human expertise, a new breed of consultancy is helping overcome the old and lazy ways of working, says Katie Swannell-Gibbs, Global Head of Consulting at Cognition. ### [How to automate business processes with new clarity: David Poole in Enterprise Times](https://blog.cognitionhq.com/blog/how-to-automate-business-processes-with-new-clarity-david-poole-in-enterprise-times) [Read](https://blog.cognitionhq.com/blog/how-to-automate-business-processes-with-new-clarity-david-poole-in-enterprise-times) Press Releases | 0 mins read Large-scale automation projects fail at a frankly astonishing rate. More often than not, this is due to a lack of clarity and accuracy around exactly what (or what not) to automate. ### [Lawyers and AI](https://blog.cognitionhq.com/blog/lawyers-and-ai) [Read](https://blog.cognitionhq.com/blog/lawyers-and-ai) Katie Gibbs | 5 mins read I’m a champion of using AI in the right context and more than happy to tell companies when they’re barking up the wrong tree and using AI as a sledgehammer to crack a nut, that it’s a waste of their time and money. [![Cognition](https://blog.cognitionhq.com/hs-fs/hubfs/Cognition_Final%20logosRGBPNGCognition_logo_white_RGB.png?width=250&name=Cognition_Final%20logosRGBPNGCognition_logo_white_RGB.png)](https://blog.cognitionhq.com/) - [About Us](http://www.cognitionhq.com/about-us) - [Services](https://www.cognitionhq.com/#How%20we%20do%20it) - [Clients](https://blog.cognitionhq.com/case-studies) - [News](http://www.cognitionhq.com/content-hub) - [Careers](https://blog.cognitionhq.com/we-are-hiring/we-are-hiring) - [Privacy Policy](http://www.cognitionhq.com/privacy-policy) UK 1 Old Queen Street, London, England --- USA 429 Lenox Ave., Miami Beach, Florida --- Argentina Av. del Libertador 6680, Buenos Aires --- Brasil Av. Brg. Faria Lima, 1811 -Jardim Paulistano, São Paulo - SP,01452-001