--- title: "\"Data runs through most organisations like a lazy river.\" TechKnow guest Mike Hobday on extracting value from data" description: Integrated AI and automation specialist Mike Hobday takes us through the capabilities that AI offers when it comes to rinsing every last drop of value from your data. image: https://blog.cognitionhq.com/hubfs/jack-anstey-HtUBBdNDxpQ-unsplash-1024x694.jpg --- [![Cognition_logo_white_RGB-1](https://blog.cognitionhq.com/hs-fs/hubfs/Cognition_logo_white_RGB-1.png?width=225&height=76&name=Cognition_logo_white_RGB-1.png)](https://www.cognitionhq.com/) [Get in touch](https://www.cognitionhq.com/get-in-touch) ▼ ENG ESP POR - [Services](https://www.cognitionhq.com/#How%20we%20do%20it) - [Clients](https://blog.cognitionhq.com/case-studies) - [News](http://www.cognitionhq.com/content-hub) - [Careers](https://blog.cognitionhq.com/we-are-hiring/we-are-hiring) - [Who we are](http://www.cognitionhq.com/about-us) [Get in touch](https://www.cognitionhq.com/get-in-touch) ▼ ENG ESP POR # "Data runs through most organisations like a lazy river." TechKnow guest Mike Hobday on extracting value from data [Back to Blog](https://blog.cognitionhq.com/blog) by Joy Poole | 0 mins read According to Gartner, almost 80 percent of the world’s data is unstructured; an ocean of documents, emails, image and audio files residing outside of the traditional rows and columns of databases and spreadsheets.    To fully realise the potential of all of this unstructured data, businesses need the tools to order it and derive value from it. At present, most businesses are simply allowing the majority of their data to gather dust, with [up to 73% going unused](https://www.inc.com/jeff-barrett/misusing-data-could-be-costing-your-business-heres-how.html) for analytics.    In the latest episode of TechKnow, we explore whether Artificial Intelligence is the key missing ingredient. Integrated AI and automation specialist Mike Hobday takes us through the capabilities that AI offers when it comes to rinsing every last drop of value from your data.     Watch the full episode below - part 2 of our 3-part series on AI - and [subscribe to our Youtube channel here](https://www.youtube.com/channel/UCM5dshiikbkyFS48qZhd5FQ).    ## Further Reading ### [Don’t gamble on the future of your workplace – let data lead the way](https://blog.cognitionhq.com/blog/dont-gamble-on-the-future-of-your-workplace-let-data-lead-the-way) [Read](https://blog.cognitionhq.com/blog/dont-gamble-on-the-future-of-your-workplace-let-data-lead-the-way) David Poole | 2 mins read The five-day office week could become the norm again within two years, according to reports from the BBC. ### ["Business people don't need to understand how the algorithm works - just what it can do." AI strategist Andrew Burgess offers a dose of reality on TechKnow](https://blog.cognitionhq.com/blog/business-people-dont-need-to-understand-how-the-algorithm-works-just-what-it-can-do-ai-strategist-andrew-burgess-offers-a-dose-of-reality-on-techknow) [Read](https://blog.cognitionhq.com/blog/business-people-dont-need-to-understand-how-the-algorithm-works-just-what-it-can-do-ai-strategist-andrew-burgess-offers-a-dose-of-reality-on-techknow) Joy Poole | 1 mins read When it comes to Artificial Intelligence, our understanding of the technology has often been at odds with the reality of what it is capable of. This has resulted in a lack of wildly successful use cases. Recent research from IDC found that half of AI projects fail for one in four companies on average, with “unrealistic e. ### [Is the C-Suite drifting out of touch with employees?](https://blog.cognitionhq.com/blog/is-the-c-suite-drifting-out-of-touch-with-employees) [Read](https://blog.cognitionhq.com/blog/is-the-c-suite-drifting-out-of-touch-with-employees) David Poole | 2 mins read Bridging hierarchies within an organisation has always been a delicate cultural challenge, but now that executive teams have been physically separated from their employees, the disconnect in many cases has been exaggerated. As well as the physical separation, a metaphysical divide is threatening to open up too - a 'digit. ### [Tears, Tissues and Tech: the HR balancing act of managing employee wellbeing and workplace tech](https://blog.cognitionhq.com/blog/tears-tissues-and-tech-the-hr-balancing-act-of-managing-employee-wellbeing-and-workplace-tech) [Read](https://blog.cognitionhq.com/blog/tears-tissues-and-tech-the-hr-balancing-act-of-managing-employee-wellbeing-and-workplace-tech) Joy Poole | 2 mins read The two challenges are, of course, intertwined. There is mounting evidence of poor workplace tech leading to bad mental health, which in turn costs businesses worldwide $1 trillion each year in lost productivity, according to World Health Organisation (WHO) statistics. 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