--- title: Blog | Katie Gibbs description: Blog --- [![Cognition_logo_white_RGB-1](https://blog.cognitionhq.com/hs-fs/hubfs/Cognition_logo_white_RGB-1.png?width=225&height=76&name=Cognition_logo_white_RGB-1.png)](https://www.cognitionhq.com/) [Get in touch](https://www.cognitionhq.com/get-in-touch) ▼ ENG ESP POR - [Services](https://www.cognitionhq.com/#How%20we%20do%20it) - [Clients](https://blog.cognitionhq.com/case-studies) - [News](http://www.cognitionhq.com/content-hub) - [Careers](https://blog.cognitionhq.com/we-are-hiring/we-are-hiring) - [Who we are](http://www.cognitionhq.com/about-us) [Get in touch](https://www.cognitionhq.com/get-in-touch) ▼ ENG ESP POR # Blog ## Blog Latest Blog on products, people and partners [Automation](https://blog.cognitionhq.com/blog/tag/automation) | [Intelligent Automation Collective](https://blog.cognitionhq.com/blog/tag/intelligent-automation-collective) ### [How to Supercharge Your Automation Center of Excellence](https://blog.cognitionhq.com/blog/supercharge-your-automation-center-of-excellence) [Read](https://blog.cognitionhq.com/blog/supercharge-your-automation-center-of-excellence) Katie Gibbs | 2 mins read In today's challenging business landscape, automation is the key to efficiency, but how do you take your Automation Center of Excellence (CoE) to the next level? [AI](https://blog.cognitionhq.com/blog/tag/ai) | [Automation](https://blog.cognitionhq.com/blog/tag/automation) | [Business Resilience](https://blog.cognitionhq.com/blog/tag/business-resilience) ### [Don't Miss Out: Unlocking HR's Hidden Potential](https://blog.cognitionhq.com/blog/unlocking-hrs-hidden-potential) [Read](https://blog.cognitionhq.com/blog/unlocking-hrs-hidden-potential) Katie Gibbs | 2 mins read HR is often overlooked when it comes to investing in opportunities to optimise ways of working. Here's how automating the Hire to Retire Process will make you stand out from the crowd, improve your employee experience and the business case for doing so. Trust us, you won't regret it! [Digital Transformation](https://blog.cognitionhq.com/blog/tag/digital-transformation) | [Cognition Compass](https://blog.cognitionhq.com/blog/tag/cognition-compass) ### [All change please.](https://blog.cognitionhq.com/blog/all-change-please) [Read](https://blog.cognitionhq.com/blog/all-change-please) Katie Gibbs | 3 mins read Blending technology with human expertise, a new breed of consultancy is helping overcome the old and lazy ways of working, says Katie Swannell-Gibbs, Global Head of Consulting at Cognition. [AI](https://blog.cognitionhq.com/blog/tag/ai) ### [Balancing AI innovation with regulation](https://blog.cognitionhq.com/blog/balancing-ai-innovation-with-regulation) [Read](https://blog.cognitionhq.com/blog/balancing-ai-innovation-with-regulation) Katie Gibbs | 3 mins read Scare stories about the threats of AI are leading governments to act, but AI can be a force for good too, says Global Head of Consulting, Katie Swannell-Gibbs – providing regulations are put in place. ### [Creating Trust in AI](https://blog.cognitionhq.com/blog/creating-trust-in-ai-whos-job-is-it-anyway) [Read](https://blog.cognitionhq.com/blog/creating-trust-in-ai-whos-job-is-it-anyway) Katie Gibbs | 3 mins read When a picture of the Pope in a distinctive white puffer jacket went viral recently, many people were fooled. Perhaps not surprisingly. Despite the incongruous image, the picture – created in AI (Artificial Intelligence) program Midjourney – looked authentic enough. A week later and further AI images emerged, this time o. ### [Business Thrival Guide 2022: Strategy & Business Case](https://blog.cognitionhq.com/blog/business-thrival-guide-2022-strategy-business-case) [Read](https://blog.cognitionhq.com/blog/business-thrival-guide-2022-strategy-business-case) Katie Gibbs | 3 mins read At our recent WhatNext? roundtable we asked business leaders to share the biggest challenges they’re currently facing in delivering what we call profound transformation – the seismic change to a business that delivers immediate and long-term impact - and there were two, inextricably linked, that kept coming up. ### [Don't invest in AI](https://blog.cognitionhq.com/blog/dont-invest-in-ai) [Read](https://blog.cognitionhq.com/blog/dont-invest-in-ai) Katie Gibbs | 1 mins read Companies are leaping on the AI bandwagon, often just to show how innovative they are, with most organisations averaging 35 Machine Learning or AI projects by 2022\[1\]. Executives are conscious of falling behind, so are setting aside increasing budgets to run AI-led initiatives and hire AI resources. ### [Lawyers and AI](https://blog.cognitionhq.com/blog/lawyers-and-ai) [Read](https://blog.cognitionhq.com/blog/lawyers-and-ai) Katie Gibbs | 5 mins read I’m a champion of using AI in the right context and more than happy to tell companies when they’re barking up the wrong tree and using AI as a sledgehammer to crack a nut, that it’s a waste of their time and money. ### [Microworkers - the invisible workforce.](https://blog.cognitionhq.com/blog/microworkers-the-invisible-workforce) [Read](https://blog.cognitionhq.com/blog/microworkers-the-invisible-workforce) Katie Gibbs | 2 mins read We have all heard the fear-mongering predictions about AI, which has been accelerated by the adoption of automation during the pandemic. This extract from Phil Jones’ new book is drawing attention to the impact this rise in automation and AI has had on “microwork”, which despite being around for a decade is being used mo. 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