--- title: Blog | James Hall description: Blog --- [![Cognition_logo_white_RGB-1](https://blog.cognitionhq.com/hs-fs/hubfs/Cognition_logo_white_RGB-1.png?width=225&height=76&name=Cognition_logo_white_RGB-1.png)](https://www.cognitionhq.com/) [Get in touch](https://www.cognitionhq.com/get-in-touch) ▼ ENG ESP POR - [Services](https://www.cognitionhq.com/#How%20we%20do%20it) - [Clients](https://blog.cognitionhq.com/case-studies) - [News](http://www.cognitionhq.com/content-hub) - [Careers](https://blog.cognitionhq.com/we-are-hiring/we-are-hiring) - [Who we are](http://www.cognitionhq.com/about-us) [Get in touch](https://www.cognitionhq.com/get-in-touch) ▼ ENG ESP POR # Blog ## Blog Latest Blog on products, people and partners ### [Claims frustrations are rising, faith in insurance is decreasing - how can insurers repair their fractured relationship with the public?](https://blog.cognitionhq.com/blog/claims-frustrations-are-rising-faith-in-insurance-is-decreasing-how-can-insurers-repair-their-fractured-relationship-with-the-public) [Read](https://blog.cognitionhq.com/blog/claims-frustrations-are-rising-faith-in-insurance-is-decreasing-how-can-insurers-repair-their-fractured-relationship-with-the-public) James Hall | 3 mins read For an insurer, offering a fundamentally human service can be the difference between easing a customer’s woes and adding to them. ### [GBS of the future: the backbone for digitalisation?](https://blog.cognitionhq.com/blog/gbs-of-the-future-the-backbone-for-digitalisation) [Read](https://blog.cognitionhq.com/blog/gbs-of-the-future-the-backbone-for-digitalisation) James Hall | 3 mins read In recent years, the general administrative operations of large organisations have been moving toward a global business services (GBS) model of shared services, with offshore centres housing behind-the-scenes tasks like invoice processing. The influence of GBS is increasing, with 41% of CFOs recently indicating their fin. ### [We’re about to see an automation rush - but first there is groundwork to be laid](https://blog.cognitionhq.com/blog/were-about-to-see-an-automation-rush-but-first-there-is-groundwork-to-be-laid) [Read](https://blog.cognitionhq.com/blog/were-about-to-see-an-automation-rush-but-first-there-is-groundwork-to-be-laid) James Hall | 1 mins read Automation adoption is about to accelerate, but success is far from guaranteed. With economic recovery at stake, businesses risk making the same short-termist mistakes that have seen automation investments fail to succeed at scale over the past decade. Before rushing into quick fixes, business leaders should remember the. [1](https://blog.cognitionhq.com/blog/author/jamesemergencehq-com/page/1) [![Cognition](https://blog.cognitionhq.com/hs-fs/hubfs/Cognition_Final%20logosRGBPNGCognition_logo_white_RGB.png?width=250&name=Cognition_Final%20logosRGBPNGCognition_logo_white_RGB.png)](https://blog.cognitionhq.com/) - [About Us](http://www.cognitionhq.com/about-us) - [Services](https://www.cognitionhq.com/#How%20we%20do%20it) - [Clients](https://blog.cognitionhq.com/case-studies) - [News](http://www.cognitionhq.com/content-hub) - [Careers](https://blog.cognitionhq.com/we-are-hiring/we-are-hiring) - [Privacy Policy](http://www.cognitionhq.com/privacy-policy) UK 1 Old Queen Street, London, England --- USA 429 Lenox Ave., Miami Beach, Florida --- Argentina Av. del Libertador 6680, Buenos Aires --- Brasil Av. Brg. Faria Lima, 1811 -Jardim Paulistano, São Paulo - SP,01452-001